When it comes to colors, it is easy to assume that the associations we were once taught in art class–blue is paired with sadness, yellow with happiness, red with love, etc.–are true for everyone the world over. As we learn in the tables and video below, however, that is not always the case.
The color green, for example, signifies luck and progress in Western cultures (think: four-leaf clover!), and in Hindu, it is associated with love; whereas in South America, green is associated with death, and in Indonesia, it has such strong negative connotations that it is forbidden altogether. Wow!
(With that in mind, I cannot imagine the conversations that must be had when it comes to advertising for international companies and the colors on their logos.)